Green light for bid team Dutch E-prix

Formula-Eindhoven Foundation selects Unlimited Productions, Triple Double and gr8 agency to team up for the winning bid

Previously, a powerful team of leading launching partners supported foundation Formula-Eindhoven to facilitate a bid for the Dutch E-prix. Now the organizing team has been formed and is ready to start the race: the road to Eindhoven seems all clear. The board of Formula-Eindhoven Foundation found the perfect partners in event production agency Unlimited Productions, sport marketing agency Triple Double and content marketing agency gr8 agency to form, together with the board, a powerful bid team.

“We were looking for a team that masters all aspects of event organization and at the same time can give the Dutch E-prix the international stage it deserves,” explains chairman Peter-Paul Laumans. “And we succeeded. Each member has its own strength and added value. Together, we are fully committed to making a winning bid. There is no doubt that this will become beyond successful. Everything is set to move full speed ahead.”

The enthusiasm and perseverance of the organizing team are very tangible. Willem Loos, CEO at event production company Unlimited Productions, has organized an impressive range of (sport)events. “But this one is the icing on the cake. What we are striving to accomplish in Eindhoven is unique. In fact, we plan to make history: the first E-prix in the Netherlands. It’s fantastic to be part of that. Our goal is to make this event the blue print of innovation and sustainability for future races”.

Sports marketing agency Triple Double knows for over 23 years how to bring sports and brands together in successful way. With great involvement in and with sports Triple Double is the perfect partner to lead the bid. Managing partner Michel van Grunsven: “Sport is a wonderful means of communication. Especially the Dutch E-prix, in which so many worlds come together in a unique and innovative way, offers a great opportunity to display the Brainport Eindhoven region and the Netherlands as forerunner in many areas. An opportunity that we are going to optimally seize with a well thought creative bid concept. With only one goal: make the Dutch E-Prix count”

Content marketing agency gr8 agency completes the trinity. Content strategist Eefje Tates: “Creating stories that generate maximum visibility, is what we’re good at within gr8. And if anywhere there are stories to be found, it’s in sports. The Dutch E-prix has unique ones to tell. There is the sporting element, but also the themes Eindhoven is known for, such as mobility, smart city, sustainability and innovation. We help our business partners to tell the stories behind. In doing so, we also look ahead: after all, Formula-E is the racing class of the near future”.

What’s next?

In close collaboration with the organizing bid team, initiators and Formula-E board members Peter-Paul Laumans, Berry van Nes and Ed Winters will do their utmost in the coming months to submit a winning, innovative and creative bid. “With the Dutch E-Prix we will not only put the Brainport and regional companies on the map; this will be of significance for the whole of the Netherlands.