Philips launched their new slogan and organized a reception within the Philips Stadium to do this. Unlimited Productions created a stage set with a catwalk including two LED screens, lights and a good coverage sound system. In house screens were also controlled by our show crew. For a special launch moment with audience activation we used a drone. Therefore we asked permission from the local military airport. This Philips brand activation event was commissioned by Verwiel – The Creative Agency.