Press release

Unlimited Productions, a leading independent full-service production company based in Breda, is celebrating its 20th anniversary this year. What started in 2005 with two ambitious entrepreneurs and a laptop on their lap has grown into an international player with a team of nearly 40 people, known for delivering high-quality productions in the events industry. With an impressive history filled with successful projects, prestigious awards, and a wide range of satisfied clients, Unlimited Productions proudly reflects on two decades of growth and innovation throughout this year.

History and Growth

The company originated in 2005 under the name Livetime Productions, a technical production company founded by Jack van Deursen and Olivier Monod de Froideville. A few years later, Unlimited Productions, founded by Bart Roelen and Tijs Verwest (also known as Tiësto), started producing global tours. In 2018, the companies decided to combine their forces and continue under the name Unlimited Productions, with a clear vision: to offer high-quality, leading production solutions that combine creativity, innovation, and professionalism.

“When I succeeded in turning my hobby into a profession after completing my degree in Business Economics in 2005, I never would have dared to dream that today I would be representing such a leading company. I believe that passion is the driving force behind our success, and I feel that same passion in everyone who has become part of our journey. That is perhaps what I am most proud of, aside from the incredible projects we get to work on, of course!” said Olivier Monod de Froideville.

Bart Roelen adds: “When Tiësto and I founded Unlimited Productions in 2009, starting with nothing but passion, I never imagined that today we would have our name attached to some of the coolest and most beautiful projects worldwide,” says Bart Roelen with pride. “With a deep passion for the craft, we built our company and now work with our network, returning clients, and partners all over the world. What makes me most proud is our fantastic team. Their commitment and dedication form the core of our success. Together, we continue to grow and create something special every day.”

Over the past 20 years, the company has built a solid reputation and proven its expertise across various segments, not only in The Netherlands but also far beyond. From intimate corporate events to large-scale music festivals, from the inauguration of King Willem-Alexander and the visit of President Barack Obama to the MH17 commemoration, Breda Live, De Amsterdamse Zomer, and tours for Martin Garrix, Tiësto, and Davina Michelle.

Unlimited Productions works closely with its clients to turn their vision into reality, regardless of the scale or complexity of the project. With a client base that ranges from major brands to event agencies, the company has built long-term relationships based on trust and quality.

Projects and Awards

Over the years, the company has been recognized multiple times with prestigious awards for excellence in event production, including the BEA World, Eventex Awards, Live Entertainment Production Awards and the Gouden Giraffe.

Future Vision

The company is determined to further strengthen its position as an independent full-service production partner, both in the Netherlands and internationally. Jan-Maarten, Managing Director of Unlimited Productions, explains: “When I was asked early last year to shape the next 20 years of Unlimited Productions as Managing Director, I didn’t hesitate for a moment. With 20 years of experience in our pocket, we are now actively working to take the next step in a rapidly changing market. Our strength lies in building partnerships with our clients: thinking along, advising, offering a critical eye, truly relieving them, and continuously working toward maximum results within the available budgets. To continue delivering this added value, our team is the most important factor. This is where we made investments last year. For the years ahead, this will remain our main focus, while we are also actively working on new technologies, sustainability, and further relieving our clients.”