In August, Adele took her recent concert series to new heights at the stunning and custom ‘Adela Arena’ designed by Wieder Design LLC! With 10 incredible shows over 30 days, 80,000 fans per show were treated to a one-of-a-kind experience. The outdoor space next to the arena was transformed into ‘Adele World,’ a themed outdoor area where fans could arrive early and enjoy the atmosphere before and after the show.

Unbranded – Creating Experience asked Unlimited Productions to assist with the technical translation of the decor for the food and drink courts. Given the enormous scope of work and the large number of food and drink courts to be completed within a very short timeframe, Unlimited Productions entrusted the technical execution to 4Light. This allowed Unlimited Productions to stay focused on project management, scheduling, sourcing all materials across Europe, and coordinating with all local stakeholders to bring the entire project to a successful and beautiful conclusion. The end result is something we can all be proud of.

Project: Adele in Munich
Client: Unbranded and Live Nation Gmbh
Promoter: Live Nation Gmbh and Leutgeb Entertainment
Design: Wieder Design LLC