The ‘Holle Dolle Donnie’ was a reference to the well-known Holle Bolle Gijs from the Efteling. With the activation, Statiegeld Nederland wanted to encourage consumers in a fun way to hand in their cans and bottles. By handing in their deposits at the Holle Dolle Donnie, people on King’s Day not only contributed to a cleaner environment, but they also donated their deposit to homeless people.

The Holle Dolle Donnie was accessible by boat and also for pedestrians. Unlimited Productions took care of the production and logistics. The activation with the Holle Dolle Donnie was a successful collaboration with our client Gardeners.