Philips provided a new LED pitch lighting fixture that also can be controlled by dmx. PSV asked us to increase the enjoyment of the game. Unlimited Productions and light-designer Michel Suk made it possible to combine the clubs favorite songs and tunes to the pitch lighting system and created a new sound-to-light adventure. After PSV more clubs followed the ‘arena vision entertainment experience’. A nice side effect is better crowd management because of the people that wanted to see the light-show before the match that come to the stadium earlier.